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Nowadays, companies that wants to increase their business opportunities taking advantage of the Internet, new technologies and social networks, is clear that they must deploy a Content Marketing strategy by availing Content Writing Services in Delhi.

The content marketing seeks to provide content relevant value and offer solutions to your prospects. That is to say, it seeks to offer an answer to the problems, and the concerns of the people. With all this content of value, the brand seeks to settle in the minds of its potential consumers and that these recognize it as a solver, as a reference with which to count.

A good example of content marketing strategy can be found both in large companies (banks, insurers), as in medium and small, even coming as individuals as bloggers and professionals who use the content as the basis of their personal branding strategist. Its really exciting, it works, you get there, you get positioned and you finally manage to sell.

Inbound marketing is the concept that encompasses all this strategy, as we commented before, the basis is the content, content that when you share you can increase the reach, bring qualified traffic to the blog, convert visitors into leads and then through more content you get to prepare those leads in clients and even that they recommend you.

 

Where to create the content? It seems an easy question, however at the level of companies we often find that the corporate website is on one side and the blog (if it exists) goes for another.

Reviewing the above, it is clear that if we make efforts and investment in content is to attract traffic. This should lead to the corporate page. Therefore we must consider that web + blog are two elements that should go hand in hand and should be integrated under the main domain of the Content Writing Agency in Delhi.

 

A blog integrated into the corporate website provides:

·         Support for all relevant content

·         Add new keywords to the site

·         Improve SEO positioning of the website

·         Improve metrics and KPIs like time, bounce rate, number of page views

·         Branding, brand image

·         Increase Interactivity, comments

·         It brings topicality and denotes business commitment with clients.

 

Content strategy, where do we start?

 

We are clear about the benefits of content marketing. We are also clear about the benefits of integrating the Blog on the corporate site, but where do we start? What are the basic guidelines for the creation of strategic content for the company?

 

Map of Empathy and Buyer Person-

 

If there is something that companies have, it is knowledge of the client; therefore it is not difficult to build an empathy map and then buyer person for each profile. The creation of content must be, as we said before, oriented to solve problems and concerns.

The creation of content must have a strategy. Many times we make the mistake of creating content that, although it is well oriented to the profile is not practical. Of general interest, if this is so we can be slowing down the process of SEO positioning through which we look for our solutions to appear in the first terms of Google results.

 

Editorial calendar, regularity and perseverance-

 

After defining the different topics and defining that order in the creation of content, it is important to bring this to a calendar by marking three milestones, the creation of content, publication and promotion of the same in Social Networks.

The most important thing is to set a pace that we can meet, for example a new weekly entry. Everything will depend on available resources, budget and other factors. That is why it is important to set achievable objectives. Regularity is rewarded by people and is also a factor that helps SEO positioning.

 

Competition-

 

The competition if it already applies its content marketing strategy can provide valuable information and can indicate the way and accelerate the definition of many technical and content sections. If the competition is not making relevant content, undoubtedly we already have a great differential and added value that undoubtedly makes us go ahead.

 

Content promotion strategy-

 

All content must be promoted, it must be disclosed and it must be shared, all this activity results in an increase in the communities in social networks and an increase in traffic received by SEO Content Writing Services.

 

SEO positioning plays in our favor because it is an active engine that seeks visibility on the first page of Google results. The latter does not occur in the short term, so social networks will be one of the first channels of acquisition of qualified traffic.

 

Conclusion and reflections-

 

In a world full of content, it is precisely this that will put us on the map both at the level of positioning and in the minds of potential customers. Content strategies are based on solving the concerns of our potential consumers and seek to bring quality traffic to the website, where the blog is also an element that is integrated.

 

In reality it is not about inventing anything new, it is about being different, it is about arriving and using methodologies and tools such as Content Writing Company in Delhi, which help us automate part of inbound marketing.